Phoenix, AZ circa 1975: miles of new highways and housing developments continue to feed the Valley’s growth; Metrocenter, the first regional mall in the Southwest is completed; Phoenix elects its first female mayor; and Ben Kogan opens his first Hall of Frames store. An art lover dealing in painted portraits, Ben saw the need for framing these finished commissions and enlisted the help of his wife and two sons in learning the craft of picture framing. Together they created a caring, customer-centered, free-spirited, diverse place to work that has blossomed into the largest family-owned custom-framing chain in AZ.